A beginners guide to NFT Marketing
- Free tutorial
- Rating: 4.4 out of 54.4 (102 ratings)
- 4,733 students
- 51min of on-demand video
- Created by Superlative Digital
- English
What you’ll learn
- The core principles of Marketing and how they relate and can be applied to the NFT space
- The Anatomy of a Successful NFT Project
- A look at the NFT audience, how to segment it and who you might want to target
- A thorough look at how to position and brand your NFT project for maximum impact
- How to develop compelling messaging that builds trust
- A deep-dive on NFT specific Marketing channels and tactical strategy
- Measurement & Success Tracking
Requirements
- No pre-requirements
Description
This is your beginners guide to NFT marketing, highlighting the core marketing principles and how you can apply them to sell your NFT’s. We will get things kicked off by looking at the anatomy of a successful NFT project using real world examples and helping you understand what you can leverage for your own plan. We’ll then move on to the 3 core things you must know before you begin. We talk you through audience insights and segmentation, this is all about helping you understand what you need to know about your NFT collector to sell to them and how you get to this place.
You will learn about positioning, branding and messaging as well as channels and how to select the right ones for the NFT space. We also take you through tactical mix and help you work out what to do and where to do it, again using real world examples so you can see what success looks like. Then finally we talk about measurement and smart objective setting.
We are committed to seeing the NFT space thrive as we are motivated by the creative talent, brilliance, curiosity and resourcefulness of the individuals who make up this community of Art collectors and creatives. We believe in the democratisation of knowledge and want to help distribute this new form of digital power and wealth, we believe that we can make success in NFT’s more accessible to a broader range of people.
We started WAGMI 100 with the intention of helping as many individuals as we could succeed, our success exists in the wins of others.
Nothing in this course is financial advice. We are not financial advisors and are not encouraging you to make any financial decisions.
Who this course is for:
- NFT Artists and creators who want to sell their NFT’s
- NFT Project Founders struggling to make sales
- Marketing practitioners looking to enter the NFT space and sell their services
- People short on time who need a concise, to the point and comprehensive guide to NFT Marketing
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Course content
8 sections • 14 lectures • 50m total lengthCollapse all sections
Welcome2 lectures • 2min
- Introduction01:27
- About Us00:37
The Anatomy of a Successful NFT Project1 lecture • 4min
- The Anatomy of a Successful NFT Project04:08
The NFT Space, Buyer and Growth1 lecture • 4min
- The NFT Space03:53
3 Essentials before you Go To Market1 lecture • 7min
- Audience Insights & Segments07:06
- Answer these key questions before you start your strategy to reveal gaps.3 questions
Positioning2 lectures • 6min
- Positioning: Brand & Messaging02:39
- Messaging Deep Dive03:38
- Create Your Positioning Statement2 questions
Channels & Tactics2 lectures • 11min
- Channels & Tactics06:48
- Action Planning03:47
- Channel and Tactic Selection1 question
Measurement2 lectures • 7min
- Measurement and SMART Objectives01:40
- What does success look like?04:54
Summary3 lectures • 10min
- Build your NFT Marketing Plan with our quick start template07:59
- Summary02:01
- Thank you and Goodbye00:16
