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Mastering Search Engine Optimization – A to Z of SEO

Keyword Research, Featured Snippets, On Page Optimization, Off Page Optimization, and Important SEO Tools

  • Free tutorial
  • Rating: 3.8 out of 53.8 (80 ratings)
  • 4,162 students
  • 1hr 54min of on-demand video
  • Created by Abhijeet Guha
  • English

What you’ll learn

  • On Page Optimization (How to make your website search engine friendly )
  • Off Page Optimization (This SEO Course will teach you how to attain good backlinks that are of high value)
  • Identify the right keywords for your website using SEO tools
  • Use of Schema Mark Up to make your content search engine friendly
  • How to choose the right Title for your blogs
  • Everything about Link Earning- Why its so important
  • How to approach Bloggers for Guest Blog Submission


  • There are no course requirements to join this SEO course. You just need to carefully listen the lectures.


Welcome to the Course on Mastering Search Engine Optimization (SEO), which will cover all the basics as well as advanced concepts. In this SEO Training course, you will learn about both On-page and Off-Page Optimization techniques. Both these two techniques are the base of any SEO course, so I have added all concepts such as Keywords Research, Competitor Research, Guest Blogging, and Video Marketing along with detailed examples.

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The SEO training course is updated with all types of useful tips that will help you enhance the ranking of your website keywords. You will be familiar with various types of SEO tools that are required during actual work.

I have also demonstrated how to use these SEO tools, so that when you start working practically after completing this search engine optimization course, you do not find any difficulty.

Whether you are an SEO Professional or a Beginner, who wants to gain SEO knowledge , this course will be the right fit for you. The things that you will learn in this training are required in actual work. Even if you are a content writer, who wants to know how search engine optimization works, you can enroll in this course.

After completing this SEO training course, you can work as a SEO expert, SEO consultant and take your next step to become a digital marketing expert. I will keep on updating this course from time-to-time by adding latest techniques.

Note: If you find any audio lecture with high pitch, please adjust (lower) your PC volume for the best result.

Who this course is for:

  • Beginners who want to learn Search Engine Optimization
  • SEO Professionals
  • Digital Marketing Experts
  • Marketing Managers
  • Brand Owners, who want to gain knowledge about SEO
  • Content Writers looking to learn about SEO
  • Those wo want to rank their website high in Google search results
  • Bloggers who want to make their blogs SEO friendly

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Course content

7 sections • 50 lectures • 2h 0m total lengthCollapse all sections

Main Concepts of SEO – Features Snippets, Rich Answers, Crawling, Indexing4 lectures • 9min

  • What is SEO00:50
  • Different Types of Search Results Intro00:38
  • Featured Snippets, Rich Answers, Organic and Paid Results05:27
  • Crawling vs Indexing vs Serving01:40
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Understanding different types of Keywords5 lectures • 9min

  • Keyword Research Introduction00:43
  • Different Types of Keywords01:05
  • Short Tail Vs Middle Tail Vs Long Tail Keywords03:03
  • Latent Semantic Indexing Keywords02:38
  • Where are Keywords Used in SEO01:14

How to research the right keywords for your SEO Strategy2 lectures • 9min

  • Keywords Research Tools04:19
  • Competitor Keyword Research04:30
  • Test Your Understanding About Keywords2 questions

On Page Optimization12 lectures • 26min

  • On Page Optimization Introduction00:54
  • Importance of Title and Meta Description in SEO03:21
  • Characteristic of Web Content03:19
  • Heading Tags01:05
  • About Schema Markup01:20
  • Schema Markup Tools- How to Create03:39
  • Use of Keywords in Web Content01:39
  • Interlinking of Content01:33
  • Optimizing Website Blog01:52
  • Website Blog00:51
  • Analyzing Blog Headlines03:11
  • URL Optimization03:08

On Page Optimization with focus on Technical SEO12 lectures • 24min

  • Sitemaps Introduction00:42
  • HTML and XML Sitemaps Examples02:46
  • How To Generate a Site Map?01:11
  • Google Search Console00:53
  • Exploring Google Search Console01:15
  • Mobile Friendliness02:03
  • HTTPS VS HTTP01:36
  • Website Loading Speed00:55
  • How to Improve Speed of Website01:41
  • Broken Link Analysis02:01
  • Tools to Check Broken Links02:55
  • Check Your On Page SEO Knowledge4 questions
  • Article06:10

Off Page Optimization Concepts6 lectures • 18min

  • Backlink Strategy01:10
  • Link Building vs Link Earning02:45
  • Do Follow vs No Follow Links04:43
  • Backlink Research01:32
  • Tools to Search Backlinks03:53
  • Do’s and Don’ts of Backlinks04:13

Off Page Optimization Process for earning backlinks9 lectures • 26min

  • Types of Backlinks01:03
  • Editorial Backlinks02:36
  • Profile Creation01:52
  • Press Release03:47
  • Image Sharing02:20
  • Guest Blogging01:42
  • How to Approach a Blogger06:44
  • Video Marketing01:12
  • Video Creation and Uploading04:58

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