Mastering Google Analytics 4: Insights, Analysis, and Optimization
- Free tutorial
- Rating: 3.4 out of 53.4 (34 ratings)
- 1,338 students
- 31min of on-demand video
- Created by Larry G
- English
What you’ll learn
- This course is designed to teach beginners the fundamentals of Google Analytics 4, the latest version of Google’s web analytics platform.
- Students will learn how to create an account, set up tracking, and interpret data to make informed decisions about website performance.
- The course covers key concepts such as event tracking, conversion tracking, and data analysis.
- By the end of the course, students will be equipped with the skills to effectively use Google Analytics 4 to improve their website’s performance.
Requirements
- A basic understanding of websites and web analytics
- A computer with an internet connection
- Access to a website or mobile app to track
Description
Google Analytics 4 is a powerful tool for understanding and analyzing website traffic and user behavior. In this comprehensive course, you will learn everything you need to know to become a Google Analytics 4 expert, from setting up your account to advanced tracking and reporting techniques.
This course is designed to teach beginners the fundamentals of Google Analytics 4, the latest version of Google’s web analytics platform. Students will learn how to create an account, set up tracking, and interpret data to make informed decisions about website performance. The course covers key concepts such as event tracking, conversion tracking, and data analysis. By the end of the course, students will be equipped with the skills to effectively use Google Analytics 4 to improve their website’s performance and achieve their business goals.
The course is divided into seven modules that cover the following topics:
Module 1: Introduction to Google Analytics 4
- What is Google Analytics 4?
- Understanding the difference between Universal Analytics and Google Analytics 4
- Creating a Google Analytics 4 account
- Navigating the Google Analytics 4 interface
Module 2: Setting up Tracking
- Understanding tracking codes and how to install them
- Setting up tracking for a website
- Setting up tracking for mobile apps
Module 3: Basic Reporting
- Overview of basic reports in Google Analytics 4
- Understanding key metrics such as pageviews, users, and sessions
- Filtering and segmenting data to gain insights
Module 4: Event Tracking
- Understanding events and their importance in tracking user behavior
- Setting up event tracking in Google Analytics 4
- Interpreting event data and using it to optimize website performance
Module 5: Conversion Tracking
- Understanding the importance of tracking conversions
- Setting up conversion tracking in Google Analytics 4
- Measuring conversion rates and using data to optimize website performance
Module 6: Data Analysis
- Overview of Google Analytics 4’s data analysis tools
- Understanding data visualization
- Using data to identify website strengths and weaknesses
Module 7: Advanced Features
- Understanding advanced features such as cross-domain tracking and user ID tracking
- Setting up advanced features in Google Analytics 4
- Using advanced features to gain deeper insights into user behavior
By the end of this course, you will have a deep understanding of how to use Google Analytics 4 to gain insights into your website’s performance and user behavior, and the skills to optimize your website and marketing campaigns for maximum results.
Who this course is for:
- This course is designed for individuals who are new to Google Analytics or are looking to improve their understanding of the platform. It is also suitable for website owners, digital marketers, and anyone who is responsible for tracking website data and metrics.
- Whether you are just starting out or have some experience with Google Analytics, this course will provide you with a solid foundation in the fundamentals of GA4, as well as more advanced techniques for tracking and analyzing data.
- By the end of this course, you will have the skills and knowledge to confidently use Google Analytics 4 to improve website performance, understand user behavior, and make data-driven decisions.
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Course content
7 sections • 11 lectures • 30m total lengthCollapse all sections
Introduction2 lectures • 4min
- Google Analytics 4 (GA4): Beginner’s Crash Course for 202301:44
- Introduction02:39
- Google Analytics 4 Fundamentals5 questions
Setting up Tracking1 lecture • 4min
- Setting up Tracking03:59
- Google Analytics 4 Tracking Fundamentals5 questions
Basic Reporting2 lectures • 7min
- Basic Reporting04:36
- Basic Reporting Overview02:00
- Google Analytics 4 Basic Reporting Quiz6 questions
Event Tracking2 lectures • 5min
- Event Tracking02:58
- Event Tracking Overview01:57
- Event Tracking Quiz5 questions
Conversion Tracking2 lectures • 4min
- Conversion Tracking02:26
- Conversion Tracking Overview01:51
- Conversion Tracking Quiz5 questions
Data Analysis1 lecture • 4min
- Data Analysis03:53
- Google Analytics 4 Data Analysis Quiz5 questions
Introduction to Advanced Features1 lecture • 3min
- Introduction to Advanced Features02:32
- Advanced Features in Google Analytics 4 Quiz4 questions
