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Three Emerging Careers in Digital Business Analysis

  • Current and Future Roles, Responsibilities, and Techniques for Strategic, Tactical, and Operational Business Analysts
  • Free tutorial
  • Rating: 4.0 out of 54.0 (492 ratings)
  • 10,402 students
  • 42min of on-demand video
  • Created by Tom and Angela Hathaway
  • English

What you’ll learn

  • Define strategic, tactical, and operational business analysis audiences, techniques, and results
  • Recognize how to leverage the distinction to further your business analysis career
  • Discuss what it means for the future of the business analysis profession
  • Differentiate business analysis techniques required for each level of business analysis


  • Interest in Business Analysis for Information Technology (IT)
  • Desire to understand the different levels of Business Analysis for IT projects
  • no prerequisites


The purpose of business analysis is supposedly to define a future that will allow an organization to achieve specific goals and objectives. In reality, the purpose of business analysis can be anything from mindlessly scribbling down β€œrequirements” to predicting the future of the known universe.

Although often married to IT (Information Technology), business analysis is a fundamental business process regardless which organizational unit performs it. Because it defines the interface between people and technology, it is by nature complex. Based on experience gained in working with hundreds of organizations of various sizes world-wide, we identify distinct differences in business analysis as practiced at three levels.

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In a nutshell,

  1. Strategic Business Analysis identifies opportunities for improvement
  2. Tactical Business Analysis flushes out the details of defined projects or initiatives
  3. Operational Business Analysis deals with the evolving daily changes in the life of any change process

These three different careers or levels of business analysis share a great deal of common techniques. As the business analyst, you need to be aware of the level at which you are working to adapt appropriate business analysis techniques to your situation for maximum returns.

In this brief overview, you will learn the differences between strategic, tactical, and operational business analysis audiences, how-to’s, and results. Furthermore, the author presents his view on the future of the Business Analyst profession.

Who this course is for:

  • Business Analysts
  • Project Managers
  • Product Owners
  • Subject Matter Experts
  • Managers of all levels
  • Business Architects
  • CIO
  • Anyone interested in Business Analysis for IT projects

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Course content

3 sections β€’ 9 lectures β€’ 46m total lengthCollapse all sections

Welcome to the Course3 lectures β€’ 6min

  • Introduction to the Business Analysis Profession00:55
  • Get to Know Your Instructor01:23
  • Agile, Lean, DevOps, Kanban, BDD, Cynefin – the New World for Business Analysts04:08
  • Distinguish methodologies from philosophies1 question

The Three Emerging Levels of Business Analysis4 lectures β€’ 29min

Leverage the 3-level Distinction to Further Your Business Analysis Career2 lectures β€’ 12min

  • The Now and Future Business Analyst Profession07:21
  • Bonus Lecture: Special Offers04:21
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