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The Science Behind Website Copy That Converts

  • Want to know the secret behind website copy that converts like crazy?
  • Free tutorial
  • Rating: 4.3 out of 54.3 (134 ratings)
  • 3,061 students
  • 34min of on-demand video
  • Created by Elena Connolly

English

What you’ll learn

  • The four essential elements that go into website copy that sells
  • Persuasion Principles – The subtle art of non-sleazy persuasion to your words
  • Copy v’s Content – What’s the difference anyway? And why you need to know
  • Sales Psychology – Copywriting is 2% words-smithery and 98% psychology
  • Brand voice – Applying scientific theory to the language you use
  • SEO – The BEST thing you can do to improve your ranking using copy

Requirements

  • No copywriting experince needed – this is for anyone who “can’t write” or “hates writing” for their business. I’m here to tell you, you can learn the science, and it’s easier than you think.

Description

Join over 30,000 students from 20+ countries worldwide taking my courses today!

“Elle is clear and concise sharing tips in an organised fashion. Her enthusiasm is infectious and her tips are well considered and, clearly, tried and true. I happily recommend her main course”. Janet J

“The content is really good, and all the strategies made so much sense. Thanks for sharing the knowledge.”  Ellis D

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“It is a good course to understand the tactics about how the copy can become more persuasive & why the content ranking works! It has also some videos related to psychology which can be applied in the content marketing practices”. Neha B

The truth is, writing website words that sell your services (i.e copy) is not a dark art.


Or a superpower. Or even Rubix-cube hard.


In fact, there are just four essential elements that go into website copy that converts.

Elements that are backed by science. Wanna learn them? You’re in the right place.

By the end of this 5 part video mini-series you’ll be in on the secret to highly-converting website copy. You can even apply these tecniques to your sales pages, emails, IG captions…you name it.

What can learning the science behind copy do for your business?

  • More confidence in your copywriting. Less ‘I can’t write’ and more ‘I can’t WAIT to write
  • Give you a huge unfair advantange over your competiton. This is a skill that’ll pay you for life
  • Never stare at a blank screen again. Know what makes copy convert…and what doesn’t

In this free mini-series we’ll cover:

  1. Copy v’s Content – What’s the difference anyway? And why you need to know
  2. Persuasion Principles – Applying the subtle art of non-sleazy persuasion to your words
  3. SEO – The BEST thing you can do to improve your SEO (and it’s easier than you think)
  4. Sales Psychology – Because copywriting is 2% words-smithery and 98% psychology
  5. Brand voice – Applying scientific theory to the language you use
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Enrol now and let’s get started!

Who this course is for:

  • Service-based business owners who understand that words have the power to grow their business
  • Marketers who want to add ‘website copywriting’ to their list of client sevices
  • Anyone who has ever said they ‘hate’ writing for their business – it’s not a dark art, in fact it’s alllll about the science

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Course content

3 sections β€’ 12 lectures β€’ 34m total lengthCollapse all sections

The Science Behind Webcopy That Converts5 lectures β€’ 23min

  • Copy v’s Content – What’s the difference anyway?02:08
  • Persuasion Principles – The subtle art of non-sleazy persuasion in your words03:52
  • SEO – The BEST thing you can do to improve your on-page SEO04:24
  • Sales Psychology – Because copywriting is 2% words-smithery and 98% psychology06:50
  • Brand voice – We can even apply scientific theory to the language you use05:49

Extra resources: Website copywriting tips6 lectures β€’ 11min

  • Why and how to include pricing on your website03:36
  • Three Homepage mistakes and how to avoid them02:09
  • The 3 different buttons you NEED on your website02:35
  • The easy copywriting formula that means you’ll always know where to start01:00
  • How to optimise your website buttons for more conversions01:03
  • The simple question that makes your writing more FUN00:43

Bonus resources: What to do next…1 lecture β€’ 1min

  • Learn how to use sales psychology to write words that sell00:21

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