- Small Business Marketing Masterclass covering Business Website Creation to Online Marketing to Business Generation
- Free tutorial
- Rating: 3.9 out of 53.9 (240 ratings)
- 18,810 students
- 4hr 59min of on-demand video
- Created by Extensive Online
- English
What you’ll learn
- Create Business Website. Use Social Media for Business Growth. Use Search Engine for Business Growth.
- Use of Google Adwords for Business Ads. Learn to Manage and Protech Online Business Infrastructure.
- Learn to use the Power of WordPress for Small Business Growth with Ecommerce.
Requirements
- Basic understanding of Computer, Internet, Email is enough to start the course.
- Knowledge of MS Office, Gmail, Outlook, Excel, Chrome and firebox browsers.
Description
Here we are covering many important areas such as:
- Understand Marketing to Create a Lasting Presence.
- Create Buyers Persona and Target them.
- Use Online Survey to Generate Business.
- Learn how you can generate Traffic.
- Mange Your Businesses Online Platforms.
- Backup Your Website with other digital items.
- Starting from buying a Domain to Building Business Website.
- Use SSL Integration to Build Trust and get favored by Google.
- Learn in detail How to Use WordPress for your Business.
- Learn Secrets of Online Marketing.
Here we tried to provide solution for few of the most challenging areas in online marketing. We have gone in detail to explain how you can take your business to others and generate quality customer’s base. With that securing the business interest is also vital, So, what should you do to secure the business.
We have seen many businesses small, startup, mid range and large all facing a problem in handling developers and designers. This makes a simple task of managing the website very difficult. This is the reason we have discussed WordPress, its use, how you can create business with ease with it and benefits of it.
This course will not teach you how you can start the business, but definitely talk on some pain points of running a busness and managing it’s online presence. Here we have also discussed the need to secure your website with backup and use of a SSL. These also build trust and don’t let you lose business when the time comes.
We will keep updating the course based on users need and requirements in future ans hope to serve you well with our contents in building a successful business. Wishing all the best for your business we assure you to respond when you need.
Who this course is for:
- Anyone interested in busiess, want to grow own business or manage small business.
- Anyone who want to Independently manage business promotion & online marketing.
- Want to know wordpress, seo, ppc also can join and gain a perspective to work for small businesses.
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Course content
7 sections • 43 lectures • 5h 0m total lengthCollapse all sections
Starter Guide to Marketing5 lectures • 33min
- Introduction to Digital Marketing06:20
- What is Marketing and How it relates to Digital Marketing?06:35
- Creating Buyer Persona to win more business07:13
- How to get more visitors and more conversion?07:00
- How to Build and Share Online Surveys?05:35
Manage Digital Infrastructure with Domain, Hosting & Website.14 lectures • 1hr 7min
- How to Create a website from popular free hosting sites?09:32
- An introduction to domain and hosting with the free version of them.04:38
- How to select the Domain Name for a business?07:40
- How to buy a Domain and Hosting?04:55
- How to select and buy Reseller Hosting?05:06
- How to renew domain and issue hosting from reseller panel?03:23
- What is IP Address and Name Server?05:59
- How to use FTP and CPanel to upload and download files?04:58
- How to use FileZilla to edit pages of live?04:36
- How to Create FTP account for restricted access and safety?01:25
- How to connect a domain with a hosting?01:17
- How to redirect a domain to any other URL?02:46
- How to use Email function under a domain?02:56
- How to get https:// secured URL using SSL?08:00
- Create a Free Hosting Account and Upload the Demo HTML file in the server.8 questions
Website Creation and Basic HTML With The Web Technologies Usage.5 lectures • 30min
- Introduction to HTML, CSS and Website Creation.04:02
- Basic HTML and Text Editor Brackets06:08
- How to Edit a Static HTML Website and get a website from the free template?10:14
- The difference in uploading the site from cPanel and FTP based FileZilla.03:36
- Backup a website and restore it, learn it in detail.06:17
Create a Business Website Without Coding Using WordPress.12 lectures • 1hr 51min
- Introduction to WordPress and its power to promote your business13:19
- How to Install WordPress using softaculous and manual upload by FTP?10:04
- How to take a backup of WordPress and shift it to a new server?07:26
- How to identify the database and work on its optimization, password change?03:26
- How to install theme and plugins in WordPress?04:09
- How to create a custom WordPress website?07:17
- How to create a landing page using WordPress?10:08
- How to create your online store using WordPress and Woocommerce?08:48
- How to manage Woocommerce Store?08:45
- How to use Post, Categories, Page and Menu?12:02
- How to use Post and Page to create content?15:42
- How to use the premium theme from Theme Forest to design a professional website?10:18
Paid Marketing in Google2 lectures • 19min
- Ad Planning with Adwords18:04
- Google Universal Analytics vs GA401:19
Use Social Media Marketing To Grow Business2 lectures • 15min
- Social Media Marketing06:45
- How to use Facebook to Grow Business07:56
How to use Search Engine Optimization3 lectures • 24min
- What is SEO and How it can benefit?06:22
- On Page Optimization04:57
- Off Page Optimization13:02
