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Digital Strategy Mastery : Learn Success Secrets from Amazon

If you want to be a successful leader in digital transformation or a business strategy consultant, take this course.

Free tutorial


Created by Liliya Lyubman



What you’ll learn

  • Digital strategy success principles at the MBA level
  • Practical application of strategic concepts in the context of a real-life online company : Amazon
  • How to use the takeaways from the course to build your own successful digital strategy, or help your consulting clients to succeed in theirs


  • Basic understanding of business is desirable, but not required.


So you are looking to master your knowledge in digital strategy and transformation, which is so important to succeed in today’s increasingly digital business world. You may be a business leader looking to make effective, well-informed decisions in the online space, or a consultant looking to better serve your clients venturing online, or maybe you are simply curious to learn what it takes to formulate and execute a successful digital strategy. Whatever your case, this course will teach you the most valuable MBA level concepts in the context of one of the world’s largest and most successful online companies today: Amazon.

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In my experience, having taught MBA and Executive courses to managers and entrepreneurs, the best way to learn strategy is not by picking up a whole bunch of theoretical concepts and then trying to figure out through costly trial and error how they apply in real-life business situations. The best way to lean strategy is by studying real-world companies to understand their challenges and struggles, discover what strategic decisions helped them achieve success, learn from cautionary tails of their failures — and from all of that draw conclusions that will help you succeed in your business practice. In this course, we’ll go deep inside Amazon, and you will take away powerful lessons from this remarkable online company. Then you can use these takeaways to formulate your successful digital strategy or help your consulting clients to succeed in theirs.

The purpose of this course to establish a link between academic wisdom and practical application in the exciting and constantly evolving online business world. Begin your learning journey by signing-up for this incredible course today!

Who this course is for:

  • Business leaders interested in digital transformation and strategic thinking
  • Consultants in Strategy and Management looking to gain knowledge in the digital business space
  • Entrepreneurs venturing online
  • Business Analysts
  • Simply curious about the fast-growing online business space and what it takes to succeed in it

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Course content

5 sections β€’ 17 lectures β€’ 1h 37m total lengthCollapse all sections

Course Introduction1 lecture β€’ 2min

  • What you will learn in this course01:47

The Online Retail Side of Amazon : Learn Major Success Principles5 lectures β€’ 30min

  • The Business Model of Growth05:34
  • Network Effects06:40
  • Focus or Diversify?05:55
  • Opening to Third Party Sellers07:13
  • The Long-Tail04:56
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Amazon Beyond Retail : Corporate-Level Strategy, Successes and Failures5 lectures β€’ 33min

  • Sales vs. Profits04:12
  • Diversifying Beyond Retail09:11
  • Acquisitions for the Right Reasons05:15
  • The Channel Conflict08:20
  • The Big Data Advantage06:26

Back-End Execution Excellence : Key Factors in Performance and Profitability4 lectures β€’ 24min

  • Order Fulfillment in Online Retail05:46
  • Delivery : Long-Haul vs. the Last Mile05:46
  • Optimizing the Cash Conversion Cycle03:08
  • The Omni-Channel Advantage08:57

Key Course Takeaways2 lectures β€’ 9min

  • Key Takeaways : Maximize your Benefit from this Course07:50
  • Bonus Lecture from Liliya00:51

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