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Chatfuel: The Complete Guide to Messenger Bots for Business

  • Learn how to automate your company’s sales, customer support, and lead qualification processes
  • Free tutorial
  • Rating: 4.9 out of 54.9 (317 ratings)
  • 15,261 students
  • 3hr 25min of on-demand video
  • Created by Chatfuel ⠀


What you’ll learn

  • Generate, qualify, and nurture leads on autopilot
  • Build automated sales funnels in Facebook Messenger
  • Provide instant answers to people who message your business page
  • Convert people who comment on your Facebook posts into bot subscribers
  • Identify bottlenecks in the customer journey to optimize retention and user experience
  • Communicate bot subscriber data with other platforms, such as Shopify and MailChimp
  • Run Messenger ads to dramatically reduce your costs and increase your return on ad spend


  • Facebook profile
  • Facebook business page
  • Know your customers’ key pain points


Billions of people around the world use Facebook Messenger every month to communicate with their family, friends, and — now — businesses. Whether you’re a CEO, CMO, or a marketing agency serving clients, launching a Messenger bot will help you produce meaningful business results and crush your competitors along the way.

Our top clients have generated millions of dollars in sales, saved tens of thousands in operational costs, and improved satisfaction by reducing customer support wait times.

Start building your Messenger bot today — no coding required!

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Who this course is for:

  • Small businesses that want to optimize human resources
  • Medium-scale entrepreneurs who want to grow their revenue
  • Customer support executives who want to improve average response time
  • Marketing executives who want to boost sales by using cutting-edge technology
  • CEOs of digital marketing agencies who want to offer new services to their clients

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Course content

7 sections • 38 lectures • 3h 24m total lengthCollapse all sections

Introduction1 lecture • 9min

  • 10 Reasons Why Your Business Needs a Messenger Bot08:32

The 5 Use Cases for Messenger Bots10 lectures • 54min

  • Lead Generation01:53
  • How to Build a Basic Lead Generation Bot11:46
  • Lead Qualification01:40
  • How to Build a Basic Lead Qualification Bot08:33
  • Lead Nurturing01:19
  • How to Build a Basic Lead Nurturing Bot11:49
  • FAQ Automation01:11
  • How to Build a Basic FAQ Automation Bot06:47
  • Product Recommendation01:29
  • How to Build a Basic Product Recommendation Bot07:48

Dashboard Basics11 lectures • 59min

  • Welcome Message05:43
  • Default Answer03:54
  • AI Tab06:43
  • Managing User Subscriptions05:35
  • Broadcast Tab06:04
  • Sequences07:13
  • Broadcasting Policies04:54
  • Live Chat06:20
  • Teammates04:18
  • People Tab05:46
  • Connecting Your Page02:42

Bonus Plugins5 lectures • 27min

  • Video Plugin03:30
  • Export via Zapier04:46
  • Import via Zapier05:29
  • Sending PDFs03:51
  • Math Operations09:32

Growing Your Bot4 lectures • 23min

  • Comment Acquisition07:20
  • Click-to-Messenger Ads08:36
  • Customer Chat Plugin02:52
  • REF Links04:09

Best Practices6 lectures • 30min

  • Setting Subscriber Expectations05:17
  • GIFs & Emojis06:11
  • Pacing the Conversation06:15
  • A/B Testing03:48
  • Tracking Funnel Statistics05:38
  • Mapping Out the Conversation02:33

PRO Plan1 lecture • 3min

  • Why should I upgrade?02:58

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