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Building a Facebook Chatbot in Chatfuel

A Comprehensive Guide to Monetizing Messenger for Brands & Businesses

  • Free tutorial
  • Rating: 4.5 out of 54.5 (2,362 ratings)
  • 53,321 students
  • 2hr 51min of on-demand video
  • Created by Andrew Demeter
  • English

What you’ll learn

  • Respond to users with Artificial Intelligence
  • Set up behavioral retargeting to drive sales
  • Add up-sells to your e-commerce bot
  • Automatically migrate user data to MailChimp & Google Sheets
  • Analyze bot trends to improve conversion rates
  • Grow your reachable users with Facebook Ads
  • Use JSON plugins to expand functionality
  • Hide Chatfuel branding
  • Transfer ownership of a bot to a client without their password
  • Personalize your messages with predefined user data
  • Onboard new users quickly
  • Add GIFs and emojis to your bot
  • Integrate native audio & video to your bot


  • Google Sheets
  • MailChimp
  • Photoshop
  • Facebook Ads
  • Facebook Messenger


Facebook Messenger chatbots will be the next BIG marketing trend in 2017 and beyond.

More than 1 billion people are active on Messenger every month, so why not monetize this platform as part of your/your client’s social media marketing strategy?

The beauty is that chatbots are still in their infancy, meaning that very few businesses are using them to sell. This equates to HUGE opportunity for you, as a digital marketer, because deploying a bot will help your brand β€” and whatever products you’re selling β€” stand out from the competition.

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Some advantages of building Facebook bots include…

  • 90% open rates, compared to the average 30% with email marketing
  • Instant, relevant answers to users who message your page, eliminating slow responses and missed sales
  • Reach all your fans without paying Facebook to “boost” your posts
  • Personalize your sales pitches using Facebook data, proving to customers that you understand them
  • Monetize your conversations inside Messenger without redirecting them to a painfully slow sales page

Whether you’re a brand consultant, social media marketing agency, or a do-it-yourself small business owner, this course will teach you how to build a Facebook Messenger bot that converts users and puts money in the bank.

Who this course is for:

  • Social media marketers
  • Branding consultants
  • “DIY” business owners

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Course content

7 sections β€’ 31 lectures β€’ 2h 51m total lengthCollapse all sections

Introduction2 lectures β€’ 7min

  • Introduction01:02
  • 5 Benefits of Facebook Messenger Chatbots05:34
  • Quiz #12 questions

Familarizing Yourself with the Dashboard9 lectures β€’ 46min

  • “Welcome Message” & “Default Answer” Blocks04:01
  • Gallery & List Plugins04:30
  • Quick Replies for User Navigation04:19
  • Introduction to Artificial Intelligence05:52
  • Introduction to “Broadcast” Tab08:41
  • Deploying Bots, Persistent Menus, & Transferring Ownership08:42
  • Introduction to “Grow” Tab04:01
  • Analyzing User Data04:40
  • Getting Help from Chatfuel Community01:04
  • Quiz #23 questions

Building an E-Commerce Store6 lectures β€’ 45min

  • Resizing Product Photos04:57
  • Buy Buttons & Stripe Payments08:00
  • Product Variations with User Attributes09:50
  • Behavioral Retargeting with User Attributes10:59
  • Adding Up-Sells04:57
  • Promoting Chatbot with Facebook Ads05:49
  • Quiz #33 questions

Creating a Contact Form4 lectures β€’ 29min

  • Introduction to User Input Plugin04:42
  • Introduction to Send Email Plugin05:26
  • Migrating Data to Google Sheets09:08
  • Migrating Data to MailChimp09:24
  • Quiz #42 questions

Extending Functionality4 lectures β€’ 14min

  • Adding GIFs03:21
  • Adding Emojis02:47
  • 12 AI Inputs Every Bot Should Answer03:48
  • Writing an Onboarding Script03:57
  • Quiz #53 questions
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Conclusion1 lecture β€’ 4min

  • Course Recap03:33

Advanced Tips & Tricks5 lectures β€’ 28min

  • Randomizing Error Messages06:58
  • Embedding Chatbot on WordPress Site08:51
  • Responding to Stickers with AI03:52
  • Creating Landing Pages04:13
  • Linking Blocks to Facebook Ads04:30

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