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Big Data in Advertising – Explained in Plain English

  • A 30 min overview of what kind of data advertisings use and how that data is collected on your devices.
  • Free tutorial
  • Rating: 4.3 out of 54.3 (169 ratings)
  • 16,879 students
  • 33min of on-demand video
  • Created by Ben Silverstein
  • English

What you’ll learn

  • How what you share online can be used and collected by advertisers
  • Why companies look to collect data in the first place
  • What kind of data advertisers look to collect
  • Understand the kinds of laws and policies in place to protect people’s data
  • Better understand all the different types of companies involved in the data collection and advertising delivery process
  • Learn from an industry expert
  • Analyze trends and news
  • Join students in over 120 countries
  • Learn about an industry on track to be worth over $330B a year by 2021
  • Make smarter decisions about your digital advertising efforts
  • Advance your career with a deeper understanding of the digital advertising industry

Requirements

  • Before taking the course spend a couple minutes looking for ads on your computer or mobile phone and see if you can find any that are very specific to you. Be that an ad for a product you just looked at our bought, or for a vacation spot you’re interested in, or a product you really like.
  • Know that digital and mobile advertisements exists
  • Know that data is used to better target ads to the target consumer
  • Be open to learning about the complex digital advertising ecosystem and the processes advertisers go through to collect and use data
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Description

Big Data is a popular buzzword but it is very vague and can be somewhat scary. In this course I explain what Big Data in advertising actually is, and try to remove some of the confusion around the subject. 

This course gives everyone from beginners to professionals a quick overview of what data means to digital advertising. I review the companies involved, define the types of data advertisers look for, when and why advertisers buy data, how users share it (knowingly or unknowingly), and much more.

In this 35 minute course I cover the following topics:

  1. What Personal Data (PII) is
  2. What laws exist to regulate data collection
  3. Different types of Data Categories that AdvertisersΒ look for
    1. Demographic
    2. Behavioral 
    3. Contextual 
    4. Retargeting 
    5. Location
  4. How data is actually collected 
  5. Ad-Tech companies involved in the data & ad delivery process

At the end of the course you will have a better understanding of what kind of data is being collected about you, and how advertisers use that data to target their ads. You will also have a better understanding of why you see certain ads on each of your devices. 

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Real Student Testimonials:

β˜…β˜…β˜…β˜…β˜… β€œVery clear and to the point. I like the graphics.” – David Peterson

β˜…β˜…β˜…β˜…β˜… β€œVery clear presentation. I understand very easy.” – Catalin Badea

Reviews from Other Courses

Digital Advertising & Marketing 101

β˜…β˜…β˜…β˜…β˜… β€œThe real-world examples almost makes it self-explanatory. Professionally done and author speaks with authority – i.e. he knows what he’s talking about and it shows.” – AJ Du Toit

β˜…β˜…β˜…β˜…β˜… β€œThought this was an excellent introduction course. Working in the industry without a huge amount of experience in this area, it was a great way to familiarize myself with topics in ongoing conversations internally and externally. Will be taking 201 to further my understanding.” – Jocleyn Armour

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β˜…β˜…β˜…β˜…β˜… β€œIt is advertised as a 101 course and it did exactly that and very well, touching on the building blocks of Digital Advertising and Marketing. Good job Ben.” – Jean C

Digital Advertising & Marketing 201

β˜…β˜…β˜…β˜…β˜… β€œWhen combined with Ben’s 101 course, the two classes make for a thorough and well-organized primer on digital media today. Perfect for marketing people and agency folks (creative, account) who are not immersed in a media agency. It will give you a foundation for how digital media is structured, a clear explanation of the jargon and acronyms you’ll hear bantered about, and a better understanding of the opportunities available. The 201 course goes into important detail about some of the key changes that have taken place in digital advertising recently. Ben explains the concepts clearly and succinctly. Definitely worth the time investment.” – Shawn E Fraser

β˜…β˜…β˜…β˜…β˜… β€œThis course is amazing. I do affiliate marketing and always wanted to learn about programmatic advertising and this course me taught that. I completed this for an interview and the employer was really impressed by the knowledge I had. Hope there is another in-depth version of this course. Where he goes into ad platforms or ad servers and teaches the real world applications.” – Suryameet Singh

β˜…β˜…β˜…β˜…β˜… β€œComprehensive overview…detailed!” – Kaithlean Crotty-Clark

Introduction to Programmatic Advertising

β˜…β˜…β˜…β˜…β˜… β€œI’m in advertising sales and have been looking for a clean easy way to explain and also test my root knowledge of the programmatic ad space. It was very helpful and simple to understand which is hard to do with this topic.” – Raul Bonilla

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β˜…β˜…β˜…β˜…β˜… “Being an advertising agency media planner and buyer, having this hands on information helps when we face a decision to go into the digital advertising space. Your 101 and 201 was extremely informative and truly like your overviews in a very simplistic explanation. Thank you and look forward to your future courses.” – Diane Tody

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According to recent trends by Statista, the digital marketing & advertising industry is on pace to be worth over $330B a year by 2021. If you’re not already learning about this industry, you will be soon. Get a jump start on your career, your co-workers, and peers by taking this intermediate-advance level course.

Who this course is for:

  • Advertising professionals
  • students
  • business owners
  • data analysts
  • Anyone interested in learning more about big data and advertising

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Course content

4 sections β€’ 7 lectures β€’ 34m total lengthCollapse all sections

An Introduction to Big Data4 lectures β€’ 16min

  • Introduction to the course and your teacher01:33
  • Personal Data & Laws Around Collecting Data06:14
  • Data Categories – What Kind of Data Do Advertising Want?07:49
  • Join AdCoach for more resources00:05

Data Collection & The Companies Involved2 lectures β€’ 18min

  • Data Collection – How is The Data Actually Collected?07:40
  • Ad Tech Companies, DMP, and Closing Statements10:08

Take a short quiz to test your knowledge0 lectures β€’ 0min

  • Take a short quiz to test your knowledge1 question

Links & Resources1 lecture β€’ 1min

  • Links & Resources00:36

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