Personal Branding & Social Media Marketing Influencer: The New Science of Fame! How to Become Famous in 2023
This course includes:
- 4 hours of on-demand video
- 12 articles
- Full lifetime access
- Access on mobile and TV
- Certificate of completion
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1,985 students
Created by Dekker Fraser, MBA, Jyra Galosmo
What you’ll learn
- Influencer Marketing
- Personal Branding
- Social Media Marketing
- How to Become Famous
- Video Marketing
Requirements
- None
Description
Becoming famous does not require luck or patience. It’s science.
Learn the secrets of fame from marketing superstar Dekker Fraser. He has over 1/2 million enrollments. His brands were reviewed by top influencers including the #1 YouTuber PewDiePie. His colleagues include a YouTuber who suddenly hit 8,000,000 subscribers. Dekker is regularly solicited for brand partnership deals, partnerships, and more.
Dekker was a former global brand manager for Sony PlayStation, author of numerous marketing books, college marketing instructor, and VP of marketing for a Google accelerator startup. He has an MBA from the #1-ranked business school for marketing, Philip Kotler’s Kellogg School of Management.
Fame requires that you focus on a few key activities that will generate the widest reach. It also requires content that is designed to make people remember you for the long term. The following course presents evidence-based advice on how you too can become famous!
Learn how to become a famous influencer through YouTube, books, Instagram, TikTok, and more in this groundbreaking course on the science of fame!
Learn from a former Fortune 500 brand manager & influencer with over 1/2 million enrollments. Dekker Fraser is regularly solicited for brand sponsorships and had brands he managed reviewed by top influencers including PewDiePie.
Learn…
- Why the Mona Lisa became famous (hint: it’s not because it’s a great painting)
- How to get a lot of followers quickly
- How Jordan Peterson reached $100,000/month in just 18 months
- The secrets of successful social media superstars
- What the most robust research says about getting famous
- Best practices with influencer marketing
- How to build a famous personal brand
- How to generate word-of-mouth
- Why most advice on getting famous is wrong: e.g., “create lots of content” or “go viral”
- How viral marketing really works
- YouTube marketing
- Video Marketing
Buy this course today and become famous soon!
Sincerely,
Dekker Fraser, MBA
Key marketing topics…
- Influencer marketing for becoming famous
- Instagram influencer
- Tiktok influencer
- Social media influencer
- Influencers
- Social media marketing
- Social media management
- Social media content creation (for maximum reach)
Who this course is for:
- Influencers
- Aspiring Influencers
- Social Media Managers
- Brand Managers
- Entrepreneurs
- Executives
- YouTubers
- Social Media Influencers
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Course content
7 sections • 50 lectures • 4h 3m total lengthCollapse all sections
Reach – #1 Most Important Factor in Becoming Famous Influencer5 lectures • 29min
- Reach 1 – Influencer marketing should reach for the stars!Preview04:05
- Reach 12 questions
- Reach 205:18
- Reach 23 questions
- Reach 306:06
- Reach 32 questions
- Reach 406:29
- Reach 42 questions
- Reach 507:12
- Reach 52 questions
Collaborators – Catapult Your Fame by Piggybacking5 lectures • 30min
- Collaborators 1 – Jordan Peterson Influencer Marketing Case StudyPreview07:14
- Collaborators 205:27
- Collaborators 306:14
- Collaborators 405:00
- Collaborators 505:37
Notes from Hit Makers2 lectures • 15min
- Hit Makers 1 – Influencer Marketing Tips04:43
- Hit Makers 209:56
Lessons from Blockbusters2 lectures • 10min
- Blockbusters 104:55
- Blockbusters 205:02
How Brands Grow – What the Research Says4 lectures • 30min
- Notes from Byron Sharp14:50
- How Brands Grow – Part 106:34
- 7 Rules for Brand Growth05:00
- Marketing Laws03:09
Word of Mouth & Viral Tracking4 lectures • 16min
- Viral KPIs03:17
- Word of Mouth 106:26
- Word of Mouth 204:01
- Burger King Example02:15
Personal Branding for Fame28 lectures • 1hr 55min
- Rule #1 of Personal Branding04:52
- Assignment00:10
- What LinkedIn Teaches Us about Branding06:54
- LinkedIn Branding3 questions
- More on Personal Branding08:32
- Personal Branding1 question
- Assignment00:06
- Personal Branding 308:27
- Fashion Matters!06:46
- Iconic Fashion for Building a Personal Brand00:32
- Assignment00:29
- When Branding Matters More03:43
- Branding Matters1 question
- Life Coach Case Study + Psychology & Influence07:41
- Your Comprehensive Personal Branding Plan13:37
- Personal Branding Plan3 questions
- Personal Branding CASE STUDY09:56
- Case Study2 questions
- Assignment00:04
- Influencer Outreach05:23
- Strong Point of View04:46
- BLOCKBUSTERS!07:10
- Being the Best Does Not Matter02:52
- The FASTEST Way to Raise Your Brand Awareness05:08
- Assignment00:03
- How to Be More Likeable00:41
- Likeability1 question
- Shark Tank00:24
- Assignment00:30
- 11 Ways to Build Your Personal Brand [Harvard Business Review]09:14
- Professional Service Personal Branding05:45
- Professional Service Personal Branding1 question
- Assignment00:26
- Dan Lok00:23
- Appendix00:03
